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The Average NFL Fan Will Watch 2. Hours of Commercials This Season. Peyton Manning and JJ Watt in a Papa John’s commercial; image credit: Sports Studio. After a six- year hiatus, Hank Williams Jr. Monday Night Football this NFL season, again asking America, “Are you ready for some football?”But basic math shows the country singer should be asking us more about our appetite for some commercials. The average NFL fan will watch nearly 2. And to make matters worse, they’ll see only 4 hours of actual game action.

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2. After a six-year hiatus, Hank Williams Jr. is returning to Monday Night Football this NFL season, again asking America, “Are you ready for some football?”.

Those numbers, based on a Streaming Observer analysis, come at a time when NFL ratings are in a significant decline, perhaps largely in part due to the high volume of commercials that provide the league with about $3. NFL Commercials By The Numbers.

Here’s a breakdown of the numbers: The average NFL fan watches 4. Sportsfacts. org.

That number more than doubles to 8. The Wall Street Journal a few years back did a study of what’s actually included in an average NFL TV broadcast. The paper found an average game runs 3 hours and 1. During that time, commercials take up 3.

Shots of players standing around and shots of the crowd take up 1. Instant replays take up about 1. That leaves only 1. That’s right. You’re actually only watching 1. Tom Brady launching a touchdown pass, Von Miller stuffing a running back or the Cleveland Browns turning the ball over. Of course, the maneuvering before the ball is snapped is still game play, but it doesn’t fall under “game action” and many would argue that the NFL suffers from a pace of play issue. Remember, the median college football game average 7.

NFL teams average closer to 6. These numbers have held constant over the years, and if anything the number of commercials is only increasing. Let’s do some math: The average fan watches 2.

NFL games per week. We’re going to multiply 2. That’s 8. 3. 1 minutes of commercials the average fan is watching each week during NFL games. If you multiply 8. Divided by 6. 0, that’s 2. We’ll round up to 2. Yes, during a full NFL regular season, the average fan will watch an entire day’s worth of commercials during the games.

Now, let’s go back to that 1. NFL fan watches each week. Based on the original statistic that the average fan watches 4. NFL games each week, actual game action (the 1. X 0. 0. 58 = 1. 4. Multiply that by 1.

Divide that number by 6. Overboard Full Movie. Should NFL Executives Be Worried? While NFL ratings are down, team owners and broadcast executives aren’t exactly sweating. The NFL is huge. A bad week is still miles ahead of its next closest competitor. Look at the top 1. NFL season and there’s a good chance that three of the big games and the pre- and post- shows make up for than 5.

But the NFL should be cautious. First, let’s discuss commercials. Plain and simple, games are too long because of them. A Denver Post sports columnist earlier this year made a similar connection. Commercials provide the $3. Cash- 2. 2” situation.“In other words, the more the networks pay the league, the more commercials are needed and the more commercials can cut into viewership.”The other reason for declining ratings are viewing habits. We live in a Netflix world where less and less live television programming is being consumed.

Up until this point, professional and college sports has remained immune, but the tide could be changing. Cord- cutters are growing, which means less people have cable or satellite services. And while most NFL games are on broadcast networks that can be watched over- the- air for free using an antenna, only a small fraction of people actually take advantage of the airwaves.

The NFL’s live streaming service is giving fans the opportunity to watch games on- demand after the fact, but that may not be enough. RELATED: How to Watch the NFL Online without Cable.

NFL TV contracts run up in 2. At that time, expect some interesting plays from some big players in the digital space, namely, Amazon, Google, Facebook and Apple. If those tech companies can come up with a way to make the commercial experience less time- consuming, but just as valuable, then maybe we expect some rate- of- play changes coming to the NFL, just as there has been in the MLB and NBA.“In a world where Netflix has no commercials and consumers are used to 1. NFL Media executive Brian Rolapp asked in an interview with Broadcasting & Cable. In other words, there’s a multi- billion dollar problem to solve. Big changes likely won’t come this season, although there have been reports that the dreaded touchdown- commercial- kickoff- commercial sequence may end soon. In fact, expect the sheer number of commercials to increase, according to this Business Insider analysis.

Are you ready for some commercials? Andrew Dodson is a journalist from Michigan who writes for MLive.

Email him at andrewdodson@streamingobserver. Disclosure: Streaming Observer is supported by readers. Articles may contain referral links.

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