Update Sunday: Kong: Skull Island beat its tracking and earlier weekend projections with a $61M opening. Click here for our continued weekend analysis. Love makes people do dumb stuff. But there are practical, easy steps we can take to maintain our privacy during romantic relationships, and changing one simple. It’s increasingly difficult to do anything on your phone nowadays without sharing your geolocation information. Certain Snapchat filters, Facebook status updates. It’s cake versus ice cream for Splatoon 2's first Splatfest and we’re streaming all the fun live on our Twitch channel. Come and join the mayhem! Breaking Bad Season 4 480P.

Kong: Skull Island’ Starts To Rumble Thursday Night – Box Office. Update Sunday: Kong: Skull Island beat its tracking and earlier weekend projections with a $6. M opening. Click here for our continued weekend analysis.

Writethru Saturday after Friday 1. PM update: With updated Sunday figures. Here’s one piece of good news about Warner Bros./Legendary’s Kong: Skull Island: The movie is beating its tracking estimates with a $6. M estimated opening, after logging $2. M on Friday and $2. M on Saturday. Four weeks ago, tracking for Kong: Skull Island was in the trash with a mid- $4.

M opening projection, and that would have been truly disastrous for this $1. M monster epic. Overseas is up to $2.

M in 6. 5 territories for Kong: Skull Island. Sometimes, when it comes to tracking, a pic’s projections can just sit there idle for weeks, but the fact that Warner Bros. Kong: Skull Island‘s fortune a bit is a testament to their last- minute marketing and PR efforts. And there’s even a chance that Kong‘s numbers might improve as the weekend goes on. In Cinema. Score speak, B+s have similar value to A- s, and currently Kong only looks to be down 5% in its Friday- to- Saturday till.

Under 3. 5 crowd gave it an A- at 5. Also those giving Kong some shape of an A include males (5. A- ; under 1. 8 (1. A. But unfortunately given Kong: Skull. Island‘s budget, that opening stateside still isn’t enough.

Many have told me that $7. M would be the right start financially, and we can’t completely juxtapose Kong to San Andreas because that movie was significantly cheaper. However, let’s remember that Kong is from Legendary, a company that prioritizes international. If Kong: Skull Island is going to breakeven after all ancillaries, he’ll need to mint in the mid $5.

M worldwide range per Deadline sources, that’s with domestic legging out to a 3x multiple of at least $1. M based on tonight’s Cinema.

Score. Please see Deadline’s profit breakdown on Godzilla. Heading into the weekend, what’s been baffling is how a PG- 1. Rotten Tomatoes score (7. B. O. season of March when kids are off, isn’t opening to bigger numbers. Clearly, to know how great Kong is, you must experience the movie, and luckily good word of mouth is raising the pic’s opening from the $5. M we saw earlier today to $6. M. Let’s face facts: When you build a feature film for $1. M and spend an estimated $1.

M global P& A on it (that’s how much it took to launch Godzilla), you don’t wish for an opening that’s in the $5. M- $6. 0M range. When you spend this much, the intent is to pull in four- quads. Seriously, I don’t think it was any studio executive’s plan for Kong: Skull Island to open like a sequel, meaning it’s 3. Godzilla’s $9. 3. M opening. Furthermore, if you’re making a King Kong movie, you can’t really spare nickels when it comes to recreating the gorilla’s lifelike hair or a spider’s leg slicing humans like deli meat.

To Warner Bros. and Legendary’s credit, they set to position Kong: Skull Island as a different kind of Kong movie; that was apparent in the Comic- Con trailer. Not to mention, the Jordan Vogt- Roberts movie plays at a rapid two- hour click (allowing theaters to book more showtimes) next to Peter Jackson’s 2.

There were so many screams and laughs at a midweek Hollywood screening for Kong: Skull Island, that the movie arguably makes Jurassic World look like a retirement home. So what’s slowing Kong: Skull Island down? Let’s take a look: Blame Logan…and Beauty and the Beast: Opening a tentpole on a date without any major studio competition? In the new ‘summer’ play period of March when 1.

K- 1. 2 schools are off and 3. Monday? No distribution chief would pass up this opportunity. Century Fox. But we never expected Logan was going to be so big, and even though it’s down 5. M, the men going to see Logan are the same guys who’d buy a ticket to see Kong: Skull Island. Couple this with the fact that Beauty and the Beast is next week, and though its main demo are females, teenage girls and twentysomething women aren’t going to waste their time and money with a hairy beast this weekend who isn’t adorned in prince clothing. And let’s not forget, there’s a zeitgeist horror film that’s still pulling in an unbelievable amount of business in its third week: Universal/Blumhouse’s Get Outwill click past the century mark to $1. M by Sunday after a FSS of $2.

M that’s just 2. 4% off. Disney. More than anything, the whole Logan- Beauty impact that Kong: Skull Island is weathering raises questions about the March marketplace.

We’re quick to assess that March and April are the new summer. However, can this rolling period of winter and spring breaks sustain a glut of blockbusters on a weekend- to- weekend basis in the same way that summer does when all schools are off? Or is it better to spread out event films? It’s something for distributors to consider going forward.

A suggestion was made by one exhibition insider: Perhaps Kong: Skull Island would have been better served with a mid- August release date, thus being one of those August surprises to open. Is marketing really to blame? When I first saw the Comic- Con trailer for Kong: Skull Island, I thought ‘Wow there’s something I haven’t seen before.’ But the more Kong materials I saw, I thought, there’s really nothing new,” said one rival distribution executive prior to this weekend. WB“I don’t think they offered anything new,” remarked another marketing executive, “It’s the same old story: Here’s a CGI gorilla. No one wants to see the same thing over and over again.”Then what about Godzilla?

Why did that monster movie work to such great proportions? Some argue that the lizard was uniquely positioned in revealing the monster, that it was based in reality, and of course Godzilla wasn’t competing against Logan when it opened in May 2. It arrived three weeks after Sony’s The Amazing Spider- Man 2.  But you can’t blame marketing, rather King Kong himself (see our next point below). One industry insider commended Warner Bros.

King Kong. The Comic- Con trailer was hands down kick- ass and intense. One sheets were cool and modern with a mystique coupled with an Apocalypse Now vibe versus Universal’s full head- to- toe of the roaring creature in their 2. Warner Bros. made a point to get critics in asap and spread the good word with Variety’s chief film critic Owen Gleiberman righteously declaring, “A reboot set entirely on the great ape’s jungle island proves to be a better creature feature than either of the previous remakes.”Meanwhile, Relish. Mix reports that Kong: Skull Island’s social media universe across Facebook, Twitter, Instagram and You.

Tube views is huge counting 2. M. That number outstrips the 2. SMU for an action fantasy film of 8. M. Trailers and clips went viral at a rate of 1.

Meanwhile, stars Samuel L. Jackson, Tom Hiddleston and Brie Larson are delivering 2.

M combined in social followers. Even actor Marc Evan Jackson, who those in the Los Angeles comedy scene love from Comedy Central Stage’s long- running story show Sit n’ Spin is also promoting Kong: Skull Island on his social pages. Warner Bros. even posted clever Tweets such as this one: And despite the naysayers on social who griped that Kong: Skull Island was just another remake, Relish Mix noticed good buzz outweighing the bad: “Fans are excited to see not only the battles shown in the clips, but also how/if/why this Kong film intersects with Godzilla at all.  In fact, mentions and questions about how these two monsters might come to battle each other occupy a fair amount of the total discussion.”Kong’s dusty star wattage: It’s the movie characters who drive ticket sales in this day and age, more than the actors above the title. With King Kong, Warner Bros. What’s left to tell in this story that we haven’t seen already? Batman, Superman, Wonder Woman and Wolverine arrive on the screen with a multi- layered, emotional universe in tow. When your lead character is a ferocious animal, the challenge is that moviegoers aren’t sure who they should be rooting for.